ADDITIONAL CREATIVES: Michelle Underwood, Zach Murman-Freer, Kevin Bush

During the beginning of Covid-19, the world felt like it came to an immediate hault. Hefty wanted to encourage consumers to stay “strong”, and celebrate the people who embodied the spirit of perseverance during these tough times.

Press:
Little Black Book
Reel Chicago
Shoot Online

Apply for the CitiBusiness® / AAdvantage® Platinum Select® card and find inspiration across the world like David Choi, Owner of Seoul Taco. You'll enjoy bene...